Political Ads Cambridge Analytica (CA) paid people to take in-app survey; mined FB profile data including friends' data; crafted tailored sensitive ads to sway-able voters. Elections are about emotions, not facts. Data science and social media can help us make sense of and manipulate the chaos.
An alternative argument. Political misinformation is:
Weak in high profile partisan races because pre-existing beliefs hardly change Strong when people don’t have string pre-existing opinions, e....