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| Apr 10, 2019 | » | Online Advertising
3 min; updated Sep 5, 2022
Targeting Ads Based on Mood NYT’s nytDEMO launched perspective targeting, an ad product that allows advertisers to place ads based on the sentiment that the content is predicted to evoke . ESPN, USA Today, and Oracle’s Grapeshot have similar products too. How successful is this approach? Google, the largest online advertiser, does not mention it in their ads targeting help page , but Google is not in the publishing business either.... |