How to Get Startup Ideas Err on the side of having competitors, but make sure that you have a thesis that everyone else is overlooking, e.g. Google wasn’t averse to users leaving google.com ASAP.
The Startup Idea Matrix, ( B2B Edition , B2C Edition ) is a good start for knowing who to google.
Big companies tend to be slow at changing their approach....
The Submarine. Paul Graham. http://www.paulgraham.com/submarine.html . Apr 1, 2005. Many people rely on social proof to form opinions; therein lies the power of PR.
PR firms are not dishonest for they need good reputation with news outlets. But PR firms serve overworked reporters with selective truths.
The firms feed the same story to different publications at once. Readers see similar stories in multiple places and assume a new trend has come....
Life is Short. Paul Graham. http://www.paulgraham.com/vb.html . Jan 1, 2016. Some of it is our own fault (e.g. arguing online). Some of it is forced by circumstances that we choose to endure (e.g. unnecessary meetings at work)
Choosing a bullshit minimizing path is error-prone. Your priorities change over time. Periodically evaluate where you are. It helps to have measurable aspects of your life.
Choose your content. Some material not worth the effort. Learning comes from repetition, but sometimes you just don’t care whether you’ll remember what you’ve read.
But even if you don’t remember the specifics, the effect on your model of the world persists. As your mental model evolves, re-reading books is beneficial because the material compiles differently.
When reading, annotate connections from previous knowledge, unanswered questions and unjustified assumptions. Make flashcards of facts/quotes that you wish to analyze....