The Shady Economics of Buy-One-Get-One Free Deals. Zachary Crockett. thehustle.co . Feb 17, 2019. BOGO goods are usually low-demand, non-efficient, lacking in quality and/or close to the expiration date. The BOGO deal is usually a 50% discount off of the manufacturer’s suggested retail price (MSRP). And oftentimes, this price is artificially marked up to begin with.
MyPillow offered BOGO deal on their pillows, but really just doubled the price of the first pillow....