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| Feb 17, 2019 | » | The Shady Economics of Buy-One-Get-One Free Deals [The Hustle]
1 min; updated Sep 5, 2022
The Shady Economics of Buy-One-Get-One Free Deals.
Zachary Crockett.
BOGO goods are usually low-demand, non-efficient, lacking in quality and/or close to the expiration date. The BOGO deal is usually a 50% discount off of the manufacturer’s suggested retail price (MSRP). And oftentimes, this price is artificially marked up to begin with.
Law of diminishing marginal utility: consumers will buy two of something when the word ‘free’ is involved, even when they only need one — and the second item often ends up in the trash. ... |