How Dentists Rip Us Off. William Ecenbarger. digitalsmiledesign.com . Feb 1, 1997. This piece was brought up in “Is Dentistry a Science?" ( summary ). Looks like this piece has done its rounds in dentist online spaces.
Ecenbarger pitch: moving into the area; had done gum surgery; had a direct-reimbursement program to cover expenses; interested in good oral health; no desire for cosmetic improvements...