Modeling Social Influence

Dated Nov 13, 2017; last modified on Tue, 11 Jan 2022

How can we measure influential power of individuals on FB or Twitter?

  • Analysis problem: #friends? #followers? #retweets?
  • Data mining: FB’s friendship topology

How can we use the knowledge of influential power’s distribution to actually influence people online?

  • Synthesis problem: FB recommending friends; marketing campaigns seeding influential people

How can we quantify statistical properties of opinions on FB or Twitter?

  • Sentiment analysis: political leaning, opinions about products
  • Use to predict, e.g. election results, box office success.
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Nov 13, 2017»Infection Models: SI, SIS, SIR 2 min; updated Feb 12, 2023