Orwell, George

But an effect can become a cause, reinforcing the original cause and producing the same effect in intensified form. The language becomes ugly and inaccurate because our thoughts are foolish, but the slovenliness of our language makes it easy for us to have foolish thoughts. The point is that the process is reversible.

Standard phrases already have rhythm. They are a convenient shortcut for lazy communicators.

Pretentious diction to make the banal appear profound, the biased seem scientifically impartial and sordid events masquerade as dignified.