Privacy and Human Behavior in the Age of Information.
A. Acquisti; L. Brandimarte; G. Loewenstein.
Science, Vol. 347, Issue 6221, Page 509-514.
Jan 30, 2015.
People’s uncertainty about the consequences of privacy-related behaviors and their own preferences over those consequences
Incomplete and asymmetric information.
People rarely know what info others, firms and govts have about them or how the
info is used.